As a small business owner ourselves we understand the challenges that many small businesses face, especially with their marketing. We all want to make more money, which means having more clients. In order to have more clients, we need to get more leads. But what is the most effective way?
We have seen many entrepreneurs struggle with three main areas:
Identifying the Target Market
Many entrepreneurs don’t want to say no to anyone and think everybody could be a client. The problem with casting a wide net and not being focused is that the message gets diluted and people can’t really tell what you do. So instead of trying to attract everyone, it is far more effective to attract a select group of people, the ones that you love to work with. The more focused you are, the more money you’ll make.
We can help you identify your target market so you don’t waste your valuable time and money.
Determining the solutions
100% of the time, your website visitors want to know how they’ll benefit from working with you. Many business owners simply forget to mention this, because they get caught up in the details and the process. And it all gets lost on their audience, because they didn’t really say how they help people.
We will work with you to determine what solutions your products or services provide for your target market. What do they get from working with you. How do you solve their problems. Keep in mind that people buy solutions, not processes.
Discovering the uniqueness
As Dan Kennedy says, “Why should I choose to do business with you versus any and every other option available to me in your category?” Each of us business owners needs to have a specific answer to this question that is benefit-oriented to our ideal client. If we want to get ahead and bit the competition then we need to be able to differentiate our product or services from the rest.
We will work with you to discover what sets you apart from your competition, what does your company stand for, what is your Unique Selling Propositions that will attract all the clients you want.
Our services cover three main areas: